Walk into most pouch brands and you’ll find a tidy handful of options. Walk into Iceberg and you’re faced with something closer to a sweet shop — dozens upon dozens of flavours, from straightforward cool mint to cola, gummy bears, energy drink and a string of names that sound borrowed from a video game. With well over eighty products in its catalogue, Iceberg isn’t just another strong pouch; it’s the brand for people who treat flavour as the main event.
Made by Neoptolem, Iceberg pairs that vast menu with a genuinely useful trick: nearly every flavour is sold in two different strengths, so you choose the taste and the intensity independently. The pouches are slim, tobacco-free and discreet, and the pricing is keen. The downside of a range this big is decision paralysis — so this guide is built around the simple two-step system Iceberg effectively runs on. The full catalogue is on the Iceberg category page, with the wider brand selection on the Nico Charge homepage.
The two-step Iceberg system
Here’s the mental model that makes the whole range manageable. With Iceberg, you make two separate decisions: how strong and which flavour. Get the first right and the second is just for fun. So let’s take them in order.
Step one: choose your strength
Iceberg labels its strength in milligrams of nicotine per gram (mg/g), and most flavours come in two versions:
- 20 mg/g — the normal-strength option. This works out to roughly 6 mg of nicotine per pouch. It’s the more approachable choice: a clear, satisfying lift without an overwhelming hit. A sensible starting point if you’re stepping across from a mainstream brand or you simply want something you can use all day.
- 50 mg/g — the strong option. This delivers around 14 mg per pouch (on Iceberg’s 0.7 g slim pouch). Firmly in strong territory — enough to satisfy a committed daily nicotine user — but balanced rather than brutal. This is where experienced users tend to live.
The beauty of the system is that you’re never forced to trade your favourite flavour for the right strength: most tastes exist in both. Pick the intensity that matches your tolerance first, and the universal rule still applies — start with the lower option if you’re unsure, try one pouch, give it ten minutes, and step down if dizziness or a racing heart appear.
Step two: choose your flavour
This is the fun part, and where Iceberg leaves almost everyone else behind. Each pouch holds its flavour and nicotine for a good stretch under the lip, so whichever you pick, you’ll get a proper run of it. Which brings us to the menu itself.
Navigating the flavour map
Because the range is so large, it helps to think in categories rather than scanning all eighty-odd at once. Here’s a representative spread of the most popular options across Iceberg’s main flavour families.
| Flavour | Category | What to expect |
|---|---|---|
| Cool Mint | Mint & menthol | The crisp, clean classic — the natural first buy |
| Mint Explosion | Mint & menthol | A bigger, colder, more intense mint |
| Menthol | Mint & menthol | Pure, sharp menthol freshness |
| Cherry | Fruit | Sweet, juicy cherry; a reliable favourite |
| Watermelon Lime | Fruit | Refreshing watermelon with a zesty lime lift |
| Mango Banana | Fruit | Smooth tropical mango rounded out with banana |
| Dragon Fruit | Fruit | Mellow, exotic and lightly sweet |
| Guava Lime | Fruit | Tangy guava sharpened with lime |
| Grape Gum | Gum series | Grape with a chewy, bubblegum-style sweetness |
| Watermelon Mint Gum | Gum series | Watermelon, mint and a gum twist all at once |
| Cola | Wildcard | Fizzy cola in pouch form |
| Energy | Wildcard | Tastes like a well-known energy drink |
| Gummy Bears | Wildcard | Exactly what it says — sweet and nostalgic |
| Arasaka | Wildcard | One of Iceberg’s signature mystery blends |
A couple of things worth knowing as you explore. Iceberg runs a whole sub-range of “gum” flavours — grape, raspberry, watermelon mint, strawberry banana and more — that layer a chewy, bubblegum-like sweetness over the fruit, which is unusual and worth a try if you like sweeter pouches. And it leans into playful, almost gaming-inspired naming (Arasaka, Ninja Orange, Dragonfire, Emerald, Crazy Mix) for some of its bolder mystery blends. If you’re new, start with Cool Mint or Cherry; if you want the full Iceberg experience, the wildcards and gums are the reason people keep coming back.
Where to buy Iceberg in the UK
Three routes, and for a range this large the differences really matter.
1. Online at Nico Charge — the only way to see the full range
No physical shop on earth stocks all of Iceberg’s flavours, which is exactly why the brand suits online buying. nicocharge.com carries the breadth of it — both strengths, across the mints, fruits, gums and wildcards — so you can actually browse the menu rather than settle for whatever happens to be on a shelf. It’s also the cheapest route. A single can sits around £3.50, and the per-can price drops as you buy more:
- 5 cans → roughly £3.30 each
- 10 cans → roughly £3.20 each
- 20 cans → roughly £2.95 each
There’s free UK delivery on larger orders, and because half the appeal of Iceberg is trying new flavours, a mixed multipack online is both the cheapest and the most sensible way to do it. Age verification (18+) applies at checkout.
2. A local shop
Vape shops and tobacconists are your best high-street chance, and Iceberg does appear in some of the better-stocked ones — but only a tiny slice of the range, usually the safe mint and fruit options, at a higher price per can. Fine if you need something today; useless if you’re after a specific flavour or the wildcards. Call ahead.
3. WHSmith
WHSmith stocks nicotine pouches across many high-street and travel branches, handy if you’re on the move. Their selection sticks to mainstream, lower-strength names like ZYN, though — so Iceberg’s strong, flavour-packed range is unlikely to be on a WHSmith shelf. A fallback for a mild pouch in transit, not a source for Iceberg.
The bottom line: Iceberg’s entire appeal is choice — two strengths and a huge flavour menu — and only buying online lets you actually use that choice, at the best price too.
Good to know
Each Iceberg can holds 20 slim pouches at 0.7 g apiece. A pouch tucks comfortably between your lip and gum, and you’ll feel a cooling tingle within a minute or two as the nicotine and flavour release; once that fades, it’s done its job. Stored somewhere cool and dry, a can keeps well, and being tobacco-free the pouches won’t stain teeth the way traditional products do. One pouch at a time is the rule — especially with the 50 mg/g version.
Using them responsibly
Iceberg is an adult-only product (18+ in the UK). It is not risk-free, and nicotine is addictive — and at the 50 mg/g strength in particular, that warning carries weight. Iceberg is intended as a smoke-free alternative for people who already use nicotine, not a habit to begin from scratch; newcomers should start with the lower strength, or a milder brand entirely. If you’re using pouches as part of moving away from smoking and would like free, tailored support, your GP or the NHS stop-smoking service is the place to turn.
Prices, flavours, strengths and stock above reflect the listings at the time of writing and can change — check the Iceberg range for the latest details.